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Testimonials
“Marketing Unmasked is a very rare book. It gives the small business owner everything they need to know to be a successful brand. Everything. Not only have Wolf and Frost covered every imaginable angle brilliantly, they have done it in a style that makes the ideas and actions easy to adopt. Well done.”
Sharon Drew Morgen: author of Dirty Little Secrets:
why buyers can’t buy and sellers can’t sell
and what you can do about it
“Lots of books on branding will tell you the strategy but don’t share the tactics because they want you to come to them for the answers. Erik and Stephanie believe differently. They want you to come to them for creative implementations (no book can teach you that) because they’ve already given you the answers in their book. If you’re a small business looking to move from having a logo to building a brand, this book belongs with you and your team. The information you need to know is probably already in the order you’re asking questions.”
Mike Wittenstein: “The Authority on Customer Experience”
Speaker, Consultant, Chief Experience Officer at Storyminers
“Wolf & Frost have given us a rare gift in Marketing Unmasked — an easy read for attacking the hard problems. ‘Unmasked’ cuts through all the academic babble and misdirection like a fine blade crafting a choice cut. We’re spared the ‘fat’ and served only the prime meat — the knowledge, tools and insight we need to go to market, and the confidence of knowing what to do when we get there.”
Stone Payton: Author, Speaker,
Host of High Velocity Radio
‘Marketing: Unmasked is hands-down a surefire hit for any entrepreneur endeavoring to navigate through the many minefields of presenting what they do, (marketing), to the public. Well written and to the point, (and most readable, I might add), Erik Wolf and Stephanie Frost share their savvy tidbits on successful branding strategies, design from logo, colors to collateral materials, the ‘all important’ website, marketing planning and the new and often confounding social media world. I’d recommend this book as not just a primer to the new business owner, but to those of us who need to look with fresh eyes at how we market what we’re selling and, as we re-invent and work to grow our businesses. I only wish I’d read this when I started my business seven years ago.”